realestatemarketingthisweek. com – Hire an expert negotiator to work for you whether for a short sale or a loan modification – Part 6 – Alright so getting back to the person that is looking to do a short sale how do they start? Well obviously, call us. The most important thing as we have been saying throughout the program, call somebody as soon as possible take it upon yourself to get the education. Education is your most important asset in hard economic times. So take it upon yourself if you have a lender or you have a realtor that you prefer to work with ask them about it, but make sure that you get their qualifications in dealing with this situation. Not every realtor chooses to deal with short sales. In fact our team actually negotiates on behalf of other real estate teams for their clients, we allow them to keep the listings but we do all the negotiations, because most realtors dont want to do it, its a not an easy process and its not something where you want to be a guinea pig for your mother in law to be doing. If you have someone who is not experienced, talk to them about working with us. We would be more than happy to do that as well. Were not opposed to that as well. Thats great because since the Velocity of Money show has been on the air, Velocity Financial works with several different realtors, we have had the opportunity to have a couple of great short sale experts on in the past and of course Jeri, you and I have spoken about Cheryl Willis, for example is a . . .