(Vocus) 26 September 2010

A woman in refreshed and revitalized? s stand day after the launch last September 19 highly creative and engaging brand-new campaign with a steady schedule of 0.5 million TV for all major cities and regional areas.

30 seconds TVC for Australiaâ? s Top-circulation and most of the features weekly reading of a woman relaxing with a magazine, the woman in the world o? s about it for days literally to life.

woman? s Daya? s foundations? â including food, fashion, celebrities, health, horoscopes and puzzles? in a fun, presents a positive and entertaining.

Besides improving the â? ????, Factor welfare of the soundtrack used Hollyer Buddy? s â iconic song? ????, Everydayâ who re-recorded by a female voice today.

advertising agency, Banjo, and films produced by Photoplay was created, the TVC of Whiz Kids Creative, Diamond Dogs, whose work was addressed, among other things, “Robbie Williams film clip? Mea You Know? UK productions and large limit p.


The campaign emphasizes

e reader emotional bond with their favorite magazine and why reiterated to Mrs.? s Day is a valuable part of their lives.

woman? s Day is already Australiaâ? No. 1 weekly newspaper with an overwhelming majority, attracting a huge 512 000 readers each week in New Idea and sales of 960,000 copies more than the challenger from April to June period under review 20 010 *.


To continue this leadership

ACP P investing in its brands

ACP Magazines Group

editor, Phil Scott, said: “Magazines are developed to meet the needs and interests of readers just ????. After the global financial crisis have changed the attitude of the consumer you are looking for. for information and experiences.

â? We have invested in extensive research and findings from focus groups, combined with their own ideas have been incorporated into a number of our magazines. Woman? Daya S? S cooling and the first major new campaign to five years, all the ACP countries to invest in their most important titles.â?

Mr. Scott said ACP had already seen good results started to begin upgrading NW and brand campaign in late August and should be done for women’s equal? s Day.

He added that the company is also working on major initiatives for the Australian boots rain boots? s Weekly and other major poles of the sale, w unveiled later this year would be.

The New Woman? s brand campaign throughout the day a positive and fun magazine focusing on the exclusive cover Australia, Celebrity News and unpredictable food broad and informative, fashion and lifestyle section.


An impressive list of contributors includes

Jennens Plummer (Essen), Mary Zavaglia (Beauty), Dr. Chris Brown (animals), Jody Rigby (gardens) and Jane Worthington (health).

woman? s Day readers can also expect a new entertainment section â? Switched Ona ????, with five pages a week devoted to TV, the latest film and new music.

â? Our readers tell us they like the amazing stories and features breaking Aussie inspired entertainment news. We work hard to ensure the lead and present them to readers in a well-documented and complete. We also know that our readers the variety that they from their wife to love? S day, back and forth Wea? Re continues to entertain and inform them on all sides. The new brand campaign reflects the wide range of magazines? S content in a creative and stimulating and we look forward to feedback from our readers, â? said to a woman? Editor ‘s Day, Fiona Connolly.

Connolly, a former newspaper reporter took the reins woman? s Day was in April 2009 a great success with a strong local news and exclusive. Examples include the Lara Bingle nude photo scandal cell phone that the nation was shocked and made headlines on the front page of almost all programs of newspapers and news about the country and of course the “extraordinary? Hey Dada? Scandal that erupted magazine.


More exclusive coverage

deductions are the recent interview with Jamie Dury? s beautiful teenage daughter, Taylor, Tamara Jaberâ? the first interview after the separation and Lindy Chamberlain? Return to The Rock 30

â? The average price of players to cover law, a sense of ownership in the title â? said Peter Holder, editor â? ACP weekly titles. â? Wea? have taken the time to find out what readers like and dislike and ITA? s now our duty to these results. Itâ? S of the day, after all, and it is making our plan brighter.â?

TVC can be viewed at:

http://womansday.ninemsn.com.au/entertainment/tvfilmsbooks/7964176/check-out-womansdays-new-tv-ad

* Source: ABC April to June 10, Roy Morgan Readership Survey 9th Jul-Jun10

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