(UK PRWeb) 28 September 2010

Brainient a platform for interactive advertising, the industry will revolutionize the online video advertising just to get venture capital funding to 0000. The financing round was led by venture capital investor Arts Alliance, whose investments include Lovefilm, Kenshoo, Opera Software and lastminute.com and led a group of eminent personalities, including Dave McClure, Sherry Coutu, Alex Hoyer and Algy Williams.

Brainient has an innovative platform that makes, allows to easily create an interactive film? Add-Naho? their video ads. Publishers and organizations can go to the library Brain Studio and have access to? Layersâ? they can easily place ads within their video by drag & drop interface.

video advertising is the way to the enormous growth in recent years and should reach 0.3 billion worldwide by 2012. However, the decrease in the number of advertiser accounts for pre-roll video seen (video display before a video stream) in the first half of 2010 compared to 2009.

â? According to eMarketer, to 36% of readers of online video when a video pre-roll before the content they get to see. I think looking for the interactive video advertising, a major gap in the market, publishers and advertisers new ways for consumers to stay in touch with their advertsâ video? , Said Gal.

Brainientâ? S-layers are designed to allow consumers to interact with advertising. â? Do not forget to be able to book a test drive while watching a video ad for the new BMW Z4 or order a DVD while you watch the new trailer for Harry Potter. We have a platform that enables brands and advertising agencies created endless opportunities for the audience engagement, and we think the timing could not be better, “said Emi.

By opting for an interactive advertising model, believes Emi Brainient that can help to find the declining profits of newspapers, magazines and television stations in their struggle for a model for online video profitable. â? Interactive Advertising helps brands create ads that consumers actually benefit, rather than forcing them to roll Pre-they do not want to see to see. And because their results three fifty-seven are better times, they are ready, a premium to advertise the publishers increasingly Video helps pay lucrativeâ? Emi says.

Brainient, the third company is EMI, the end of 2008 was established. In 2009 the company won the early stage of the UK start-up competition Seedcamp weeks and receive? ¬ 50,000 in seed capital. He was also a member of the Global Entrepreneur Programme, a UK Trade & Investment (UKTI) initiative to support entrepreneurs in the United Kingdom to move and establish its global headquarters here.

Alex van Someren said UKTI Dealmaker: â Wea re pleased that Brainient the United Kingdom as the best place chosen to grow their businesses ????????. Technology innovators at the beginning of growth, as Brainient are exactly the kind of company we want to attract> ????

â? Brainientâ London seemed to be the best place for me? s Global HQ. Itâ? GLOBAL SA Centre for most of the major advertising and media organizations worldwide, and a vibrant technology hub. AI? M negotiating contracts with companies that I wouldnâ? T closer to once a dream when I returned to Romania, and I think the AI? Do you have more in the UK in a year, IA? Done? Romania has done three? Gal said.

Thomas Hoegh, founder of the Arts Alliance, said: “Brainient paves the way for a younger market but fast growing again impressed both by Wea Brainientâ s platform and Emia ?????????? s ability.? , is fast becoming a leader in what is a complex and competitive space.â?

Brainient also known that there are three non-executives on the board of directors of the company included. Jason Goodman, CEO of London’s Albion, Claude London, Director of the World Wide Web digital features for BBC Worldwide Shapleski and Oliver, Head of Legal, Business & Arts Alliance. The company was represented by Orrick, Herrington and Sutcliffe as legal counsel.


Notes

Editor

For more information please contact:

Emi Gal, CEO

EMI (at) brainient (dot) com

+44 (0) 203 286 9747

For more information, see Brainient http://brainient.com/

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