Financial Information
I want to market my own seminar.Is there any way you know how to do this. I am well qualified.?
Question : I want to market my own seminar.Is there any way you know how to do this. I am well qualified.?
I have a masters degree in counseling and want to market my seminar on personal communications. I have the seminar prepared. I am in the process of designing a brochure. My initial plan is to personally market this to specific places: hospitals, schools, sales forces, etc. I have a generic brochure to send which describes the seminar and then a specific letter to attach. Any other ideas on how this is done? I am middle aged and have presented dozens of times on various topics. I have actually taught speech and have won awards in sales of financial products and services.
financial planning seminar
Best answer:
Answer by PiggiePants
You can buy mailing lists for your specific targets to do an initial marketing push, then follow up with phone calls/visits to particularly promising leads.
Check for list brokers (stick with direct mail, most e-mail would go straight to junk/spam folders) and target education/health industries in your desired geographic area.
You may want to check out the book “”Marketing And Promoting Your Own Seminars And Workshops” by Fred Gleeck (you can read a summary of the book at http://www.powerhomebiz.com/vol82/seminar.htm )
Other books you may want to check out:
- “How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences” by Howard L. Shenson
- “How to Make it Big in the Seminar Business” by Paul Karasik
- “How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences” by Howard L. Shenson
- “1,001 Ways to Make More Money as a Speaker, Consultant or Trainer: Plus 300 Rainmaking Strategies for Dry Times” by Lilly Walters
If you do not wish to do the marketing, ticket sales and other logistics yourself, you can opt to sign up with a speakers agency. They will typically find speaking engagements for you, and your main task is to go and deliver your seminar.