San Francisco, CA (Vocus) October 4, 2010

BillFloat, Inc., a provider of consumer-centric small-dollar loans for bill payment, today announced that it will be presenting its breakthrough solution at Finovate Fall 2010 (http://www.finovate.com/fall2010/) in New York on October 4th, 2010.

During the session at Finovate Fall 2010 BillFloat CEO Ryan Gilbert will demonstrate how the company’s unique payment solution helps consumers avoid the exorbitant fees that are prevalent in the billion U.S. payday loan market. By using BillFloat consumers pay recurring bills directly and responsibly to avoid late fees, overdraft charges, and possible service termination.

The company will highlight how it’s easy to implement solution enables banks or credit unions to launch programs consistent with the FDIC Small-Dollar Loan Template, and offer 36% APR small-dollar loans to customers who have specific bill payment needs.

“We’ve developed a one-of-kind offering, and have received strong interest and support from our billers, industry partners, and most importantly consumers,” said Ryan Gilbert, BillFloat CEO. “Finovate Fall is a tremendous opportunity to report on our progress in developing the leading way for consumers to get ‘more time to pay’ critical bills.”

Billers, including utility, cell phone and insurance companies, accelerate their cash flow through BillFloat’s compliant and secure system. Consumers access BillFloat on billers’ websites, and through financial services partners including banks, credit unions and pre-paid and debit card issuers. In addition consumers can access BillFloat on leading content web sites such as Credit.com (http://www.credit.com/) and at www.billfloat.com.

About BillFloat, Inc.

BillFloat was founded in 2009 by a team of experienced financial services entrepreneurs with investment and technology backing from First Round Capital, PayPal, and Venrock. Consumers use BillFloat to pay a bill and avoid late fees, overdraft charges, service termination, and high cost payday loans. Billers including utility providers, cable companies, and insurers accelerate their cash flow through BillFloat’s easy to implement and secure system. The service is available on billers’ websites, leading content websites such as Credit.com, and through financial services partners including banks, credit unions and pre-paid and debit card issuers and www.billfloat.com.

Contact: Peter Mansfield

310-245-9600

pmansfield(at)billfloat(dot)com

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