Chapel Hill, NC (Vocus) 8 appointed in October 2010

Multichannel Merchant (MCM) has Performance Bicycle won a prize at the 25th MCA Annual Award, which recognizes excellence in the multi-channel retailing.

The awards recognize companies which MCM strong brand exposure and multi-channel strategy. With the appointment power to win a cash prize in the sports / entertainment category, the jury, the strength of performancebike.com, the buying guides and articles as well that make the site more of a simple online catalog.

â? Make sure performancebike.com is really useful, fun and easy to store resources was a priority for us, â? Said Cindy Marshall, Chief Marketing Officer Performance Inc. â? We are an extension of the store experience, where our friendly and knowledgeable staff to help customers meet their needs, whether theyâ? re buying a high-road bike-the-line or her child? the first> ????

judges also praised the performance for cross-selling features of the site, where product ideas are relevant and logical, and shows a clear understanding of merchandising. In addition, the performance has been found to serve as a niche community of cyclists and provides visitors with educational videos and develop a strong presence on Facebook and the blog site.

â? We are cyclists who enjoy the sport, a love? Marshall added. â? We feel a special responsibility to guide and trusted advisors and ensure that these values are rooted in> performancebike.com.â ???? Multichannel Merchant

is a source of information in the service of the catalog, Internet and the commercial world. To learn more about MCAS, go to multichannelmerchant.com.

about performance bicycles

Performance Bicycle is a leading specialty retailer of cycling in the United States and is a wholly owned subsidiary of Performance Performance Inc. offers the experience of a bicycle multi-channel retail catalogs that span, a website and www.performancebike.com more than 90 branches nationwide that meet both cycling fans and avid recreational runner. Performance Inc. is owned in majority-owned by North Castle Partners of Greenwich, Connecticut. For more information on the performance bicycles, please visit www.performancebike.com.

For further information contact:

Brian Posnanski

Brian (a) Transport PRM (dot) com, 314-968-7712

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