The amendments proposed FTC “Green Guide” Enhancing the need for Verified claims management marketing environment
Emeryville, CA (Vocus) October 8, 2010
The Federal Trade Commission (FTC) proposed amendments to its â? Green GuideSanté? on October 6, 2010 in an effort to avoid misleading marketing green stem. These checks confirm SCSA? Efforts over the past 25 years in the claims transparent, accurate and verifiable environmental marketing.
? In recent years, companies have increasingly used for? Greene? Marketing detect consumersâ? Attention and move Americans toward a greener future. But what about green business needs and what the average consumer really understand, sometimes two different things, are â? Jon Leibowitz said FTC Chairman. â? The proposed amendments to the green guides to help companies better align their product demands of consumers expectations.â ????
CBS
information on the drug for major companies such as Safeway, Owens Corning and The Home Depot, which means that more and more certification rules to recognize MCS, so customers have checked with a confidence increased their communication environment.
? Our prices go beyond the requirements of these proposed changes with on-site inspections to ensure laboratory testing and annual renewals to ensure that our customers? The claims are backed up with data. We are transparent, standards of the public, which strengthens the claims that are necessary to certify? Dr. Rhodes said CEO Stan.
Being certified with MCS allows corporate commitment to environmental responsibility. Because SCSA? clear scientific methodology, certification often has a positive influence on the final result through improved morale and loyalty of consumers.
CBS plans to submit comments to the FTC Green Guides building before the end of the FTCA? s public comments at December 10, 2010.
Scientific Certification Systems (SCS), the world’s leading third party certification and environmental sustainability, auditing, control and development of standards for over 25 years. SCS programs include a wide range of industries, recognize achievements in green building, product manufacturing, food and agriculture, forestry and retail.
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