Local Mobile Advertising Network XAD lands $ 4 million in funding for the emergence of the capital

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Local Mobile Advertising Network XAD land of dollars in funding for the emergence of the capital

San Francisco, CA (openPR) October 13, 2010

XAD announced today a first round of expansion financing Emergence Capital Partners Capital, a venture capital firm known for its investments in market-leading brands such as Salesforce.com, aQuantive and Doubleclick. Local network already profitable mobile ad, this additional capital to develop its technology platform across its management team and increase their presence in the local mobile advertising.

American advertising is placed on local mobile market is expected to exceed 3M and B to 0.025 by 2014, according to the Kelsey Group. Nearly half of all revenue from mobile advertising should should come from the local area. But unlike the company to display and mobile application, remove the mobile advertising is not a local? Virtually untapped market.

? Our data show that the mobile advertising inventory has a greater value and performance when the place, â? bound? Said Mike Boland, an analyst with Kelsey Group, or BIA. â? XAD is growing ahead of the curve in building a network of local advertising unique, user intent and relevancy position clearly ad performance.â ????

XAD team has developed a range of mobile search algorithms and successfully applied this knowledge, the potential of local mobile market. The company statutes? patent pending optimization of mobile technology identifies who, what, and when an end user, and serves the most relevant advertising based on this information. Publishers and advertisers will benefit from XADA? S platform, which is already the largest combined network of more than one million local and national advertisers based on performance.

part of the round to Jason Green, development partners stand in the capital, the articles of incorporation of the association? Board of Directors. â? We waited for the opportunity to invest behind a leader in local mobile advertising, the fastest growing segment of digital media, and we found it with XAD, â? Green said.

XAD already profitable and growing at a rate of 20 percent per month, the investment will expand its technology platform.

? XAD a successful business generating increased revenues for mobile premises which is designed to run industry. Emergence Capital offers a unique experience to our business with repeat success in the art of advertising, making it the ideal partner for us, â? States Dipanshu â? da? Sharma, founder and CEO of XAD.

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XAD connects local businesses to mobile consumers. XAD is the largest local search and mobile advertising network in the United States. The company statutes? S patented optimization technology to identify mobile who, what, and when an end user, then serves the most relevant, call-in and check advertising. XAD team has years of experience in developing algorithms for mobile search and has successfully completed the knowledge of the local mobile market potential is applied. XAD publishers and advertisers benefit from the size and scope of the platform LocalAdXchangeTM, the billions of search queries and ad-managed with the largest combined network of more than one million local and national advertisers based on performance. For more information on XAD, www.xAD.com visit.

about the capital formation

Emergence Capital Partners in San Mateo, California, is the venture capital firm for services in early and growth stage technology-Enabled (â? aligned? TESA firms as ????) SaaS, Digital Media, Cloud computing and information services. Its mission is to build innovative market leaders in partnership with great entrepreneurs.

Emergence partners have funded and helped more than 35 TES companies, more than any other firm at an early stage venture capital. Emergence Capital has assets of over 5 million under management. Emergence partners were early investors in Salesforce.com, and offering (IPO, acquired by Microsoft) other market-leading companies like SuccessFactors, HireRight (IPO, merged with USIS), aQuantive, DoubleClick (Google IPO purchased), Ask Jeeves (IPO acquired by IAC) and WebTV (acquired by Microsoft). By working closely with Salesforce.com and other SaaS leaders Emergence Capital Partners is working to accelerate the movement of all software on-demand model and is committed to a new approach for venture capital investments. For more information on capital formation, www.emcap.com visit.

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