Financial Information
Survey Shows Global social media use have not caught with the staff
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Survey Shows Global social media use have not caught with the staff
Scottsdale, AZ (NYSE) 14 October 2010
Toolbox.com share, the operator of online communities on professional knowledge, and PJA Advertising + Marketing, BtoB Agency three times this year’s winners, announced today the results of the wave VI in the series Social Media Index survey .
see above: despite a 35% increase in the consumption of social media to 5.88 hours per week, more than half of respondents from the IT, HR and finance, or do not have a policy of social media to their business or do not know if they do.
The survey of nearly 3,000 global IT, HR and finance professionals found that many social media can be difficult to find in many companies, 40% of the IT and finance and 46% of respondents surveyed indicated that their human resources in the workplace makes a? EASI? or â? very easi? Use of social media at work.
most people opt for working e-mail accounts such as Best Practices for Communities and Toolbox.com StackOverflow accounts and personal professional networks like LinkedIn and Ryze.
â? Despite increased use of social media at work and their relationship to the advantage of potential business partners, the survey shows that most companies have no clear strategy for social media in force when they have any, â? commented George Krautzel, co-founder and president Toolbox.com. ? Since the user-generated content continues to be a larger percentage than a week to be Professional S, companies need to accelerate their thinking about two things 
??? Guide employees that represent how well their companies if they are committed, and how to do their own intellectual property rights on the Internet channels.â social ????
“new to me here is about the integration,” said Mike OA ????,?? Toole, President, PJA Advertising + Marketing. â? Based these results, itâ? ™ clear that you really need to use social media and User Generated Content in any way to communicate with colleagues and customers in order to be effective. Thereâ? SA clear opportunity cost if you donâ? t have a simple, clear policy, the self-regulatory oversight of the company balances. And since marketing is the owner of the place where social practices travel for business, they should really from the collaboration between marketing and legal marketing leader with responsibility.E? come
The respondents were
overview of the content generated by the user often goes against their own companyâ? Leadership. In the words of one, â? We need a policy that recognizes the blurring of work and staff, for example, the use of a single mobile device. We also need policies at work that allow the use of social media sites and the contents of the police and not the content providers. For example, we have to combat the abuse of the exception rather than the total ban as a “cover policy.â ????
More information resulting from the survey:Consumption
Social Media (user-generated) content is carried out to the public in relation to the wave V of the Toolbox.com / PJA Survey in January 2010
IT professionals spend an average of 5.86 hours per week dealing with social media content to 3.81 with the editorial content of 3.41 and a content seller
HR professionals spend an average of 6.02 hours per week dealing with social media content, 3.89 drawbacks with content and editorial content of 3.10 to a seller
Financial professionals spend an average of 5.50 hours per week dealing with social media content with content from 4.45 and 2.75
including editorial content seller to view full survey results please click here: http://bit.ly/Toolbox-PJA
about Toolbox.com
Toolbox.com the professionals their job better by sharing knowledge in a simple manner with their experienced colleagues. The online communities Toolbox.com include professional networking, blogs, discussion forums, wikis, search and directory of suppliers, through the management and technical resources work together to solve problems, make decisions and increased effectiveness in the workplace. Thanks to the community, can engage advertisers and potential customers directly or through the integration of their message through a proprietary contextual targeting engine. This combination of community and advertising value has Toolbox.com a leading destination for professionals and a leading provider of online advertising. Toolbox.com is a division of the Executive Board (NYSE: ExbD). For more information, visit www.toolbox.com.
About YAP
PJA’s advertising budget and marketing agency with offices in Cambridge, Massachusetts and San Francisco, California. PJA serves a global list of technology, life sciences and healthcare clients including: Novell, GE Healthcare, Boston Scientific Limelight Networks, Pegasystems, Trend Micro, Infor, and TriZetto. For more information, visit www.agencypja.com.
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