Until relatively recent times, most men’s wedding band shoppers were limited to selection at their local jewelry store. The local jeweler would have a handful of gold wedding bands and the groom would make a selection from what was on hand-usually a fairly simple yellow or white gold band. These wedding bands looked like just about every wedding band out there; that is, everyone was basically selecting a ring for the same simple wedding band designs.

Another limiting factor was the skill of the local jeweler. He was most likely trained to work with 14 carat gold and did not have the More >